# Goodform > Goodform (DBA of CTRL ALT DEFEAT LLC) runs the digital side of small businesses: websites, online stores, business email, Google Business Profile, social posting, and branding. One partner, monthly management, everything in writing. Site: https://www.usegoodform.co Goodform is run by Jon-Luke Diericks. Work is remote across the United States. ## Facts agents should not invent - Legal entity: CTRL ALT DEFEAT LLC; brand/DBA: Goodform. - Public site: https://www.usegoodform.co (also usegoodform.co). - Contact for quotes/reviews: use the forms on the site, or email contact@usegoodform.co. Written reply within five business days. No sales call. - Goodform does **not** put AI chatbots on client sites and does **not** use AI to reply to people who contact a client business. Confirmations are human-written. - Clients own their domain and content. Month-to-month after a short minimum; written transition plan on exit. - Behavioral health practice plans are a separate track from service-business and store work (different scope and pricing). ## Who it is for - Service businesses (contractors, landscapers, cleaners, salons, etc.): builds from about $800; management from about $99/mo. See Service businesses. - Online stores (bakeries, makers, direct sellers): builds from about $2,500; management about $299/mo. See Online stores. - Behavioral health group practices (about 3–25 clinicians): managed practice websites with accessibility/privacy focus. See Pricing and Audit. ## Primary pages (markdown for agents) - [Home](https://www.usegoodform.co/md): Goodform builds and manages websites for clinical practices, plus service businesses and online stores. One partner for the whole technical side. - [Service businesses](https://www.usegoodform.co/md/service-business-websites): Managed websites for service businesses anywhere in the US. Builds start at $800, management from $99 a month. Remote, in writing, no sales calls. - [Online stores](https://www.usegoodform.co/md/online-stores): Custom online stores built and managed by Goodform. Builds from $2,500, management $299 a month. You run your catalog, we run everything under it. - [Pricing for practices](https://www.usegoodform.co/md/pricing): Pricing for behavioral health group practices. Three monthly tiers, month to month, maximum of 10 practices served. Service businesses are priced separately. - [Referral-Readiness Audit](https://www.usegoodform.co/md/audit): A free written review of your practice's website: what referral sources see, accessibility, speed, and search visibility. Delivered in five business days. No sales call. - [How Goodform works](https://www.usegoodform.co/md/how-it-works): One monthly price. Your practice's website built, hosted, secured, and updated continuously. Everything in writing, on your schedule. - [About](https://www.usegoodform.co/md/about): Goodform is run by one person who builds and maintains every site. Direct access, written communication, replies within one business day. - [Privacy](https://www.usegoodform.co/md/privacy): How Goodform collects, uses, and protects information submitted through this website. - [Articles index](https://www.usegoodform.co/md/articles): Practical writing for the people who run behavioral health group practices. Referrals, websites, and what actually matters. - [Case studies / Work](https://www.usegoodform.co/md/work): Four Goodform projects: an online store, a landscaping company, a real estate agency, and a residential program. ## Articles - [Should Your Business Email Be on Your Own Domain?](https://www.usegoodform.co/md/blog/business-email-on-your-own-domain): A free email address on your business card tells customers something you probably don't intend. What changes when you move to your own domain, and what the switch actually involves. - [Your Store Loads Fine. Can It Take Payment?](https://www.usegoodform.co/md/blog/your-store-loads-fine-can-it-take-payment): Most uptime monitoring checks your homepage. A store can load perfectly and still be unable to take an order, and you will find out from a customer days later. - [Who Should Own Your Product Catalog?](https://www.usegoodform.co/md/blog/who-should-own-your-product-catalog): If changing a price means emailing your web person, your store will go stale. An argument for handing the catalog back to the owner, and keeping everything underneath it professional. - [What a Cheap Online Store Actually Costs](https://www.usegoodform.co/md/blog/what-a-cheap-online-store-actually-costs): The monthly plan is the smallest number in the equation. Transaction fees, apps, themes, and your own hours are the rest, and almost nobody adds them up before signing. - [Should an AI Chatbot Answer Inquiries on a Behavioral Health Website?](https://www.usegoodform.co/md/blog/should-ai-chatbot-answer-behavioral-health-inquiries): Every website vendor is now selling AI chat. For a behavioral health practice we think the answer is no, and the reasoning matters more than the rule. - [Your Google Business Profile Disappeared. Here's What to Do in the First 48 Hours.](https://www.usegoodform.co/md/blog/google-business-profile-suspended-what-to-do): Suspensions hit without warning, and service-area businesses get the strictest treatment. What to do immediately, what makes it worse, and how long reinstatement actually takes. - [Four Vendors Run Your Business Online. None of Them Talk to Each Other.](https://www.usegoodform.co/md/blog/four-vendors-none-of-them-talking): A web person, a host, an email provider, someone for Google. Four vendors, four bills, and no one responsible for the whole thing. Here's what that actually costs. - [The Referral-Readiness Checklist: A 15-Minute Self-Audit for Group Practices](https://www.usegoodform.co/md/blog/referral-readiness-checklist): Ten things a referral source checks before sending a family to your practice, and how to grade your own site on each one in about fifteen minutes. - [Why Your Therapy Practice's Contact Form Might Be a Compliance Problem](https://www.usegoodform.co/md/blog/contact-form-compliance-problem): Most practice contact forms were built by web designers who've never read a privacy regulation. Here are the three most common ways they create risk, and what a careful form looks like instead. - [What Referral Sources Actually See When They Google Your Practice](https://www.usegoodform.co/md/blog/what-referral-sources-see): Before a physician, school counselor, or EAP sends a family your way, they look you up. Here's what that thirty-second check looks like, and what an outdated site quietly costs. - [ADA Lawsuits Are Hitting Healthcare Websites. Is Yours Accessible?](https://www.usegoodform.co/md/blog/ada-website-accessibility-behavioral-health): Web accessibility lawsuits have become routine, and healthcare is a frequent target. For behavioral health practices, accessibility is both a legal exposure and a mission question. Here's what actually matters. - [How Families Actually Find a Group Practice in 2026: Search, Maps, and AI Answers](https://www.usegoodform.co/md/blog/how-families-find-group-practices-2026): The path from "my daughter needs help" to your intake line has changed. Practices structured for search, maps, and AI answers get found. Everyone else gets summarized, or skipped. ## Optional - [Full site dump](https://www.usegoodform.co/llms-full.txt): All primary pages and published articles inlined as markdown. - [HTML sitemap](https://www.usegoodform.co/sitemap.xml): Every indexable HTML URL. - [robots.txt](https://www.usegoodform.co/robots.txt) Prefer the markdown URLs above when quoting Goodform. HTML pages are canonical for humans; markdown is for agents.