Written for the people who run behavioral health group practices.
General
A free email address on your business card tells customers something you probably don't intend. What changes when you move to your own domain, and what the switch actually involves.
Most uptime monitoring checks your homepage. A store can load perfectly and still be unable to take an order, and you will find out from a customer days later.
If changing a price means emailing your web person, your store will go stale. An argument for handing the catalog back to the owner, and keeping everything underneath it professional.
The monthly plan is the smallest number in the equation. Transaction fees, apps, themes, and your own hours are the rest, and almost nobody adds them up before signing.
Positioning
Every website vendor is now selling AI chat. For a behavioral health practice we think the answer is no, and the reasoning matters more than the rule.
Suspensions hit without warning, and service-area businesses get the strictest treatment. What to do immediately, what makes it worse, and how long reinstatement actually takes.
A web person, a host, an email provider, someone for Google. Four vendors, four bills, and no one responsible for the whole thing. Here's what that actually costs.
Referrals
Ten things a referral source checks before sending a family to your practice, and how to grade your own site on each one in about fifteen minutes.
Compliance
Most practice contact forms were built by web designers who've never read a privacy regulation. Here are the three most common ways they create risk, and what a careful form looks like instead.
Before a physician, school counselor, or EAP sends a family your way, they look you up. Here's what that thirty-second check looks like, and what an outdated site quietly costs.
Accessibility
Web accessibility lawsuits have become routine, and healthcare is a frequent target. For behavioral health practices, accessibility is both a legal exposure and a mission question. Here's what actually matters.
Search
The path from "my daughter needs help" to your intake line has changed. Practices structured for search, maps, and AI answers get found. Everyone else gets summarized, or skipped.
Operations
The subscription is cheap. The website isn't. An honest accounting of what DIY and freelancer-built sites actually cost a group practice, in hours, referrals, and risk.